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E-learning straight from the film studio

This online lecture provides you with an excellent overview of management tools. It is designed for students enrolled in a variety of majors.

We took advantage of the long Covid hours to design a really cool e-learning for you. Boring zoom meetings? Not with this class. This online lecture provides an overview of management tools and is designed for students from a wide range of majors. Learn all the essentials from Benedict and Luise to launch your own business idea.

In five modules, you'll learn management tools for developing a business idea and business model, designing a business strategy, marketing basics, financing and operations, and how to pitch a business.

The online lecture for non-business students

Here's the best part: If you pass all module tests, you' ll get 3 credit points for your Studium Integrale in the end!

The focus is on the practical application of the management tools in addition to the theoretical background. Luise will first demonstrate the practice-oriented application using her own business idea. Then you follow Luise's example and design your own start-up with the exercises of the Strategic Business Toolkit.

Overview of the modules

1. Business idea and business model

2. Strategy

3. Marketing

4. Financing and Operations

5. Pitching and failures

An overview of the Strategic Business Tool


For Bachelor students of all faculties of the University of Cologne


Starting Winter semester 2022


Five modules with a final exam


3 credit points in Studium Integrale for all students not enrolled at the WiSo faculty

Your contact person

Daniela Hellfritsch

Program Manager Qualification Entrepreneurship